Thursday, August 16, 2007

AdSense Policy Lecture series begins


AdSense Policy Lecture series begins


The Google AdSense team seems to be in a 'lecturer' mode as today, they begin a series of posts that will focus and discuss on the various AdSense policies we need to know and follow but always seems to forget and neglect, unintentionally.



They say that "an ounce of prevention is worth a pound of cure." If you earn a lot from AdSense and would like to keep it at that way, making sure your account doesn't get banned would be among your top priorities.


How do we do that? There's no exact science yet, but having a good affinity with the AdSense policies would be a very good advantage. Fortunately, the great team behind AdSense is here to help us out in better understanding and remembering those AdSense policies. In their official blog, the AdSense team makes the following announcement.



That's why we're beginning a weekly series of posts to help bring AdSense policies to the front of your minds - and your sites. On coming Thursdays, you can look forward to information about:



  • steering clear of possible invalid clicks

  • nurturing harmonious relationships between ads and images

  • why asking visitors to click your ads is a bad idea, even if you say please


We believe every publisher has the potential to be a model publisher. It's our aim to get you on the right track with some helpful tips and explanations.


After we begin our series, you might want to talk AdSense policy with your fellow publishers. So we'll be starting threads for each post in the AdSense Help Forum - head on over after reading each post to share your thoughts.



So kind of the AdSense team to open up a conversation about the AdSense policies. This would clear many issues publishers face even though the AdSense team is just an e-mail away. Still, having a good knowledge and understanding of the policies and rules has always been a lifesaver.




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7 Required Steps you can implement today to copy their success.


Here are 7 Required Steps you can implement today to copy their success.


1) Starting today... treat your AdSense business like it is a REAL business and track what you do.

Begin tracking what you are doing that works... as well as what you are doing that does not work. This will keep you from making the same mistakes over and over, and you can repeat the steps that have worked in the past. As simple as this step seems... most people do not know the reason(s) to their success or failure.

2) Utilize the latest tools and software available.

The Super AdSense earners are not any smarter than your average person. I know many people think they are... but for the most part, they are regular non techie people.

They are smarter in one respect though... they use the latest tools available to them to automate most of the tasks involved with researching and creating sites. They use the latest keyword, site creation and search engine optimization tools available. The tools they use are their secret weapons.

3) Quit chasing the Mega Dollar keywords.

You cannot compete with the search engine experts who create sites for the $80 payout keywords. You may get lucky every now and then... but in the long run, you are better off building sites for the low to mid range payout keywords. The competition is less, and your chance of success is much higher over the long term.

4) Choose broad niches and break it down.

Choose a broad subject as your main theme (lets use computers for an example). From there... break it down into as many sub niches as possible.

Using Computers as the example... you could build sub niches/sites like laptop computers, computer hard drives, computer keyboards, etc, etc. You could literally build hundreds of sites around one major theme and stay totally focused. Once you have exhausted every possible sub niche of that major theme... choose another main theme and repeat the process.

5) KISS

Keep your sites easy to navigate and forget the fancy graphics that distract your visitors attention. Unless you are just building AdSense sites for the fun of it and to impress your friends... the purpose of having the site is to have people click on one of the ads, right? Then keep the site layout simple... dump the scrolling banners, dancing chickens and colored scroll bars... they are distractions.

6) What is the purpose of your web site?

Your web site cannot be everything to everybody. If you have a full fledged ecommerce site, with products for sale... links to other products, it is not a good site for AdSense. If the primary focus of the site is to sell products... let it do that.

Do not distract or confuse your visitor with to many options or choices. The best AdSense sites are AdSense only content sites that sell nothing. They are sites that "Tell"... not "Sell."

7) Be consistent.

This is not one of those deals where you build one site and you are done. Refer back to Step #4. You must continuously build in order to be successful.

Think of it as planting a crop that you will harvest in a month or two, and the sites you build are seeds. Once the seeds have grown and matured... you will reap the harvest. The more seeds you plant... the larger the harvest.

To sum it up... utilize the tools available to automate as much of the process of building sites - doing research and building keyword lists as you can. This alone will help keep you organized and on track. Be consistent in building... treat it like the business it is and you will reap the rewards of your harvest.




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